Working across borders
- Vietnam
- Thailand
- Japan
- Brazil
- Australia
- Egypt
- China
- Indonesia
- India
- South Korea
- Philippines
We are
a research agency
that brings
fresh perspectives of
Asia and beyond
PROVOKE
As culture flattens and every brand draws from the same data on the same audiences, companies need insights that provoke and open new angles.
That’s how we arrive at ideas no one else sees. Originality doesn’t come from more data, it comes from people with deep cultural understanding and a clear sense of where things are heading.
ORIGINAL
THINKING
Clients
Projects
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Google: Localising Search, Assistant and Gemini to Indonesia's majority
Nation insights, Indonesia
How can Gemini enable deeper learning through GenAI among students, in a culture that prioritises memorising over exploring?
Grab: Envisioning a Hyperlocal Map for Small Towns
Grab: Envisioning a Hyperlocal Map for Small Towns
Nation insights, Indonesia
What if the deficiencies of maps in lower-tier cities weren’t rooted in a lack of data, but in a lack of understanding of how people actually move?
Heineken: A Brand Portfolio Strategy for Frontier Markets
Heineken: A Brand Portfolio Strategy for Frontier Markets
Nation strategy, Laos & Timor Leste
How do you build a portfolio strategy that’s aligned to the cultural rhythms and rituals of drinking in new markets?
IKEA (in collaboration with Space10): The Future of Sustainable Food in Asia
IKEA (in collaboration with Space10): The Future of Sustainable Food in Asia
Nation trends, China
How might we make healthy and sustainable eating the most desirable and accessible choice for the many people in Asia, starting with China?
Adri Reksodipoetro
Managing Director
Adri is the founder of Nation with 20 years of experience leading strategic brand & innovation projects around the world. Before starting Nation he waas a Director for Hall & Partners in Sydney then the MD of Flamingo’s APAC hub in Singapore. Adri has a Masters in Marketing & Communications Strategies from the Université Paris-Sorbonne.
Fajar Arismunandar
Senior Director
Fajar spent most of his career as a planner before joining Nation, with time spent at DDB as Planning Director then leading the Strategy department at Iris. More recently he was also the Head of Brand & Communications at Grab, SE Asia’s largest ride-hailing company. He now focuses on helping clients like Diageo and KraftHeinz develop their brand & communications strategies.
Galathée Salze-Lozac'h
Director
Galathee is French, grew up in Cambodia, and has lived & worked in Singapore for the past 10 years, with stints in Mumbai and Jakarta. Before joining Nation she worked as a Strategic Planner at JWT APAC, Project Director at Flamingo, and Brand Strategy Consultant with Dragon Rouge. She has a Masters in Brand Strategy & Marketing from the Université Paris-Sorbonne.
Widad Jamil
Director
Widad has a background in media planning, and has lived and worked in London, Shanghai, and Jakarta before returning to her native Singapore. Her specialism is Islamic audiences – with projects ranging from understanding the role of music during Ramadan for Spotify, to inspiring hair care innovation for hijabis in Pakistan for Unilever.